PENNZOIL - BLACK MAGIC Black Magic Wheel Cleaner is safe on all wheel types - improves the appearance of all types of wheels without hazing or discoloration.

As the digital and creative lead, I designed and presented website, banner and nation television ideas to the client.

The final production included national television spots in both 30- and 60-second version aired for three months, in addition to statically placed website-rich media banners. Sales of the product increased 10 times during this period, making it one of their most successful demographic driving campaigns ever produced.