I oversaw a skilled team that was given the objective to launch their all new vegetable line. Within the launch campaign proposal, I prepared and presented OOH objectives, unique website concepts, DM, banner ads, and social media engagement under the encompassing campaign “VEGGIES WORTH THIER WEIGHT IN GOOD.”
While taking creative lead, the primary gauge for success was coupon downloads. Previous campaigns with similar objectives forced users to use a JAVA/Flash based experience in order to download the coupon. Within the constraints of legacy vendors, while building new relationships with a mobile-friendly vendor, the resulting experience allowed users to receive their coupon via their desktop or mobile device.