Lenovo designs, develops, manufactures and sells personal computers, tablet computers, smartphones, workstations, servers, electronic storage devices, IT management software, and smart televisions.
Working with both my copywriter partner and the creative director to concept both 30- and 15-second video spots. Additionally social content and banner ads
The final production included television & pre-roll spots in both 30- and 15-second versions aired for three months, in addition to statically placed website-rich media banners. The campaign was originally only to be shown online, yet the end product enticed the client to air them on television and on multiple streaming services.