EQAL EQAL builds influencer networks around celebrities, consumer brands, and intellectual properties.

EQAL had a difficult problem, that I was able to provide a simple solution for. They had a legacy platform with no documentation, and a new platform in the works. I had to reverse engineer their current platform, while also taking into consideration their large overhaul of migrating their client base to their new platform.

I provided EQAL with the IA/UX of their legacy platform in addition to the IX/UX for a smooth transition to their scalable platform for the 40+ clients. I bridged the gap between both the design and development teams making the transition seamless, and with extra features that benefited both that company and the clients.